Props to American Giant for doing things right.
The zip-up hoodie, made by San Francisco startup American Giant, costs $89. It had been on the market for 10 months when a December 2012 Slate article declared it "the greatest hoodie ever made" and suddenly sales exploded.
The pace of growth was so rapid that backorder waits grew to as long as four months. But people continued placing orders regardless of the wait.
Read more here.