This is how you tell a story about a new product.

Fellow good collaborator Matt Sharkey of At The Workbench created this fantastic story. I love everything about this, Nice work Mathew!!

Chrome Industries presents the Wyatt Five Pocket Jeans. Featuring friend and photographer and friend Rob Williamson at our factory in San Francisco, just eight blocks from our headquarters. Woven at Cone Mills, a 110-year-old textile mill in North Carolina, using Dyneema, the world's toughest fiber, this is some seriously tough stuff. Learn more: